Brand New Course

Branding made simple with a one-stop, self-paced course. Tap into 8+ years of brand-building expertise and keep it for life.

Start today

☆

Start today ☆

Brand building for standout brands.

Your brand new chapter

In recent years, I’ve seen so many incredible ideas and businesses with the potential to create real change, yet they often remain in the shadows. These change-makers and their stories deserve the spotlight, but many people lack the tools to bring their ideas to market. And even then, it’s becoming harder for companies to compete based on features alone, so your brand is now a key differentiator. The biggest misconception I heard was that a great product doesn’t need branding—but it’s strong brands that reach the right people and leave a lasting impact.

*After developing brands for a living for over 8 years, I’ve come to realize that brand building is both a practice and a process. It's a skill I’ve fine-tuned through real-world experience and now I want to teach it to others. No course gimmicks or cheap tricks!

Brand New Course is your playbook based on my journey through ad agencies, design studios, start-ups, multinational companies, and small businesses across 7+ markets. I’m not a professor or lecturer—I’m a brand strategist, freelancer, designer, marketer, and consumer.

This course streamlines and simplifies the strategic, agency-level process for brand development, offering practical insights and proven strategies that you can apply directly to your brand and grow your business a whole lot easier.

It all begins with an idea. But a good product alone isn’t enough.

Who is this course for?

I want to launch a new business.

I’ve got a game-changing product, but I’m not sure where to start with building a brand around it. I’m self-funded, have a startup in its early stages, and I’m ready to dive in without boring myself to tears and getting overwhelmed by endless heavy branding theory. I want practical skills that will help me get my brand off the ground and make a real impact on my business.

I want to differentiate my brand on the market.

I’m a small business owner who’s done with just hustling—I want to actually stand out and grow. It’s time to get smart about my brand, from the logo and messaging to the overall strategy. I need to get more customers to notice us, keep the ones we have, and drive growth, even with a tight budget. I’m looking for simplified and practical knowledge on rebranding, marketing campaigns, and connecting with my audience.

I want to improve my brand marketing skills.

I want to level up my career, learn new skills that go beyond just paying the bills, and set myself on track for a more senior and strategic marketing role. I’m hungry to learn from someone who’s been there and done that. I want to shift gears and get real-world insights on smart, strategic branding tactics, messaging strategies, and brand experience.

What you’ll learn

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    Foundations of brand building

    Understand the 3-step brand development framework and create your personalized Brand strategy Workbook PDF

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    Define your ‘Signature’ through Brand Essence Kit

    Establish your Unique Selling Proposition (USP): vision, mission and values for a strong brand foundation

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    Position your brand

    Discover your brand’s differentiator through frameworks and perception mapping to stand out in the market

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    Find your core message

    Develop 3-5 brand messaging pillars, learn context-driven messaging techniques and apply consumer psychology, storytelling, and emotional triggers

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    Create your brand experience

    Explore your visual and verbal identity through easy-to-use templates and practical tools and keep everything organized in a brand identity guidelines template

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    Formulate & execute your brand marketing

    Outline your marketing funnel, choose the right channels and content, set clear goals and fill out your Brand Marketing Workbook PDF to feel confident in your business trajectory

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    Included in the Course:

    • Brand strategy Workbook

    • Brand identity guidelines Template

    • Brand Marketing Workbook

    • Forever access to videos, worksheets and extra resources: Brand Essence Kit, Empathy Map, Perception Map, Differentiator Canvas, Brand Messaging Kit

Why this course is different

Based on 8+ years of brand building experience, yours to keep

This course distills an invaluable 8+ years of my experience, packed with insights I've gained from working across different business levels, industries, and markets—ensuring you’re learning what truly works in the real world.

Practical and simplified agency strategies

Build actionable skills with industry-proven techniques, simplified for practical implementation. This course breaks down agency strategies into an easy-to-follow guide, avoiding cookie-cutter solutions and information overload. I’ve carefully selected and included the theory that truly matters, so you can stay focused and apply what works directly to your business.

Pro kit with tools, templates & resources

Get everything you need to create and maintain your brand: easy-to-follow modules, engaging videos, and ready-to-use tools. Access videos, worksheets, and templates anytime, at your own pace, and keep using them after the course ends to support your brand's continued development. Plus, dive into strategic, self-reflective questions and writing prompts to uncover your strengths and growth areas.

Knowledge backed by proven branding and marketing theory

It’s not just about practical tips; this course’s content is grounded in carefully chosen branding and marketing theory that drives real results. You’ll gain insights from industry experts like David A. Aaker and Seth Godin, with a focus on customer psychology, emotional triggers, and storytelling techniques.

Meet your instructor

Jovana

A designer turned brand strategist, I’ve built my experience in ad agencies, start-ups, freelance projects, and multinational companies.

But I’m more than just a strategist—I’m also a freelancer, designer, marketer, and consumer, just like you. I’m here to guide you on your brand-building journey, ready to share the insights I’ve gained from over 8 years in the industry in a practical, engaging, and easy-to-apply way.

I love working with people who are eager to uncover and bring their unique stories to life, specializing in pre-launch, early, and mid-stage brands.

Testimonials

  • “It all begins with an idea. Maybe you want to launch a business.”

  • “It all begins with an idea. Maybe you want to launch a business.”

  • “It all begins with an idea. Maybe you want to launch a business.”

  • “It all begins with an idea. Maybe you want to launch a business.”

Start today

☆

Start today ☆

Brand building for standout brands.

FAQs

  • The course is entirely online, self-paced, and accessible anytime—there are no time restrictions, so you can start and finish whenever it suits you. Some parts of the course, like worksheets (fillable PDFs and practical tools) are available for download, while other components can only be accessed online via your login details to ensure the course material remains secure and isn't shared.

  • Video and worksheet-based content that covers the essentials of brand strategy. You'll explore topics like uncovering your USP, defining brand values, accurately targeting your audience, brand positioning, crafting compelling messaging, developing a strong brand identity, and creating a solid marketing strategy and mindset.

    It's organized into modules that take you step-by-step from the foundations of brand strategy to executing your brand in the market. Throughout the videos, you’ll be prompted to pause, reflect and work on exercises in your workbook to complete the step of the process.

  • It’s completely self-paced, so you have the flexibility to learn on your own schedule. You can move as quickly or as slowly as you like. On average, each module might take between 1-2 hours, but it’s really up to you!

  • You’ll have ongoing access without time restrictions, so you can revisit the material whenever you need. Worksheets are available for download, while some components are accessible online via your login to protect the course content.

  • You'll learn how to build a unique brand from the ground up. By the end of the course, you'll have the skills and process needed to create or refine your brand, along with ongoing support through templates and extra resources to keep you on track.

  • Most online brand building courses will offer you simplified, beginner friendly knowledge to build your brand. There’s absolutely nothing wrong with this, but for those aiming to create a standout brand, these courses often lack real-world, actionable and new insights.

    The Brand New Course is designed by someone who has been building brands for a living for over 8 years. It's packed with streamlined agency strategies, carefully selected theory from the experts in the field, and a pro toolkit filled with templates, tools, and resources—all designed to help you cut through the noise and build a distinctive brand on the market.

  • You'll need a computer, WiFi, Adobe Acrobat Reader (for your Workbook and extra resources), and a Canva account (for your Templates).

  • No, this course is built to guide beginners through the foundations while also offering new perspectives and a simplified approach for more experienced professionals.

  • The full price for Brand New Course is $600, giving you lifetime access to all video modules and worksheets. If you prefer, you can choose a payment plan, breaking it down into 3 monthly installments.

  • Yes! The payment plan allows you to split the cost into three monthly installments of $200 each. This way, you can spread out the cost and still gain full access to the course.

  • Due to the digital nature of the course and its downloadable content, we cannot offer refunds once your purchase is completed.

  • If you have any questions or run into issues, I’m here to help. You can reach out to me directly via email, and I'll be happy to assist you.

Have a question? The answer might be here.

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