I grew up in Montenegro and trained first in communication and textile design — which is a strange place to start, until you notice that design, branding, and strategy are all the same instinct: finding the pattern underneath and giving it a shape. That instinct took me through Florence, then Copenhagen, and now the Netherlands.
Somewhere between those places I stopped expecting a straight line, and started getting curious instead — about new fields, new cultures, and mostly about the people I meet along the way.
A bit of the path that got me here
Where I come in
I’m drawn to people and organizations at a point of change — maybe because I’ve spent the last decade in one myself. A founder shaping a new business, a learner carving a new direction, an organization developing something new. What draws me to a project isn't the sector so much as the moment: something is being built, and it needs both strategic clarity and someone willing to get hands-on.