Mr_Chef
Italian value combined with simple Scandinavian touch
This project was done in collaboration with Ariete, Italian company in the small household appliances sector. The end result was a multi-cooker, a multi-functional household appliance equipped with a variety of programs. The food maintains its minerals and vitamins and less oil is used for cooking. This product uses less energy cooking for us, so it leave us with more free time.
Mr_Chef is a great multi-cooker for those who do not have much time to spend in the kitchen, but also for a particular type of a target: it is also great for those inexperienced cooks.
MARKET AND USER RESEARCH/CONCEPT DEVELOPMENT/RENDERING AND PROTOTYPING/ART AND CREATIVE DIRECTION/VISUAL COMMUNICATION
Mood board / induction hob, touch screen interface, Danish-Japanese design, pastel colors, highlighted elements
Market research
Initial sketches
Chromatic variations