Untold stories
How to prolong the lifespan of a product and make slow fashion movement more appealing and more understandable for consumer? Does the user have equal part of responsibility for overproduction in fashion industry as the brand itself ?
The ’’Untold Stories’’ is a women’s textile collection inspired by slow fashion with oriental and artistic edge.
All textile samples in this collection are made out of high quality, sustainable and low-impact materials such as linen, Lyocell, silk and cashmere.
All textile samples in this collection are hand-woven.
RESEARCH AND CONCEPT DEVELOPMENT/PATTERN DESIGN/WEAVE STRUCTURE/TEXTILE PRODUCTION/ART AND CREATIVE DIRECTION/VISUAL IDENTITY
The goal of this collection is to create a conscious consumer - the one that is well aware of negative effects of purchasing items that are not produced in a sustainable way. It should re-educate and openly inform people on how to maintain garments with different materials and why certain materials are called sustainable, so that they would pay attention to what they are buying.