Untold stories, communication strategy
Creating a conscious consumer by providing insights about people who made their clothes, actively encouraging them to learn about materials and re-educate them on how to take care of different materials.
Designers need to contribute to a more sustainable future, either through different business models, values or consumer behaviours. The scope of this communication strategy can be widened on many contemporary problems such as environmental issues (using materials that don’t waste a lot of resources) , labour conditions (acknowledge workers and their importance - see them as artists), creating a conscious consumer (someone who is aware of negative effects of purchasing items that are not produced in a sustainable way).
‘’In future, people will appreciate high quality minimalism- not purely in style, but in resources and production. ‘Handmade has made it‘ will be our new trend in the future. After digitalization, society will strive for handmade objects and elements.‘‘
Li Edelkoort
